Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
Startup Professionals Musings
SEPTEMBER 16, 2023
In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Establishing your brand with interactive social media.
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Startup Professionals Musings
SEPTEMBER 29, 2022
It starts with a browser capturing your shopping search initiatives, to cookies remembering your preferences, your software logging purchase details, to feedback via Yelp and social media data. Before you start collecting new data, spend some time defining the frameworks and connections you need.
Startup Professionals Musings
JUNE 29, 2022
These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Here are the key elements of the strengths framework they have developed, with my own insights and experience added for your consideration: Money: the capital you have, or can easily raise.
Startup Professionals Musings
MAY 6, 2022
Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. This domain is a hotbed of innovation for startup opportunities. According to Forbes , over the last two years alone 90 percent of the data in the world was generated.
TechCrunch LA
FEBRUARY 20, 2019
When should you start a company? What company should you start? Most startups die. We can miss the round of financing, we can start a company a year or two behind someone else and lose the first-mover advantage. Start writing down predictions about people, companies, and markets. When should a VC invest?
Startup Professionals Musings
JANUARY 21, 2022
I was impressed by a recent book, “ The Leadership Star ,” by Brian Hartzer, an experienced business executive, offering a concise leadership framework that I believe embodies the key attributes that I recommend. Marty Zwilling First published on Inc.com on 1/07/2022.
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