Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MARCH 4, 2022

Adopt some key metrics to measure your change agility. If you want change in your business, you must publish and reward people based on how many changes have been initiated, how fast they are completed, and the overall impact on business metrics. Marty Zwilling First published on Inc.com on 2/18/2022.

Competition 148

Competition Metrics Demand Customer 148

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Just make sure you can fill in all the details.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 19, 2022

Another major source of services clients these days is online industry directory sites and ranking review articles. It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers. Marty Zwilling First published on Inc.com on 3/4/2022.

Services 121

Services Technical Review Social Media Case Study 121