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The #1 Question to Ask Before Starting Any Case Study


How are they different from the competition? 2- The goals for their case studies. It also needs to sell.

A good case study is worth many paid ads.


Dave’s book: Positioning. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? 

Virtualization Trends, Strategies, Case Study

SoCal Tech Calendar

Thursday, June 23, 2011 -- Virtualization Trends, Strategies, Case Study. Drill down into a case study of one of the nations largest virtualization implementations. Virtualization is one of the leading IT trends and is expanding in both size and scope. The benefits and creative application of virtualization are many.

Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Is branding missing from your corporate strategic plan? Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Networking and a boxed dinner provided. See [link] (more

Lean-Agile: Case Studies from and Profitline

SoCal Tech Calendar

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from and Profitline" SDSIC. But so far most of these initiatives have been driven by technical teams based on technical benefits. There hasn't been a lot of good information on what adopting Lean-Agile does for the business. See [link] (more

Interview with Lior Elazary, Invia Robotics


One that we have done, and published a case study on, is a live deployment picking up thousand of live items for LD Products. As e-commerce continues to grow, one part of that business, one area continues to be a very difficult area to scale efficiently--the labor intensive, back end warehouse, shipping, and fulfillment operation.

You Can’t Teach People To Be Entrepreneurs, But Entrepreneurs Can Be Taught


Although they were all accomplished researchers in their respective areas study, their lectures were theoretical and academic. Challenging.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Have they done a business case on the expected benefits? Since 2009 we’ve been in an unequivocal bull market. know, I know.

The “drop dead” question for a customer survey


It means you can use this respondent as a resource for case studies and marketing quotes in the future. What a great test. Growth!

Why Entrepreneurs Hate (Most) MBAs


Action vs. Analysis - Although its use is in decline, many MBA classes are still taught via the Socratic case method. Done. 5. Share and Enjoy.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The Case for Calling Low. When you hear the case for “call high” it intuitively feels obvious. Call High. Summary.

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

It is going to be an informative night at the next Social Media Club L.A. Social media is all about people. Tickets are $10.

UCSB Tops Harvard & Wharton In Startup Wars


A version of this article previously appeared in Forbes. Want to be an entrepreneur? Don''t go to Wharton or Harvard. Organic Academia. Techpreneurs.

The Evolution of the App Stores


Two customer-focused announcements stood out: the reviews API and the customer case studies.

MIT Enterprise Forum FuelRod -- Mobile Charging on the Go

SoCal Tech Calendar

Wednesday, February 15, 2017 -- CASE STUDY: FuelRod -- Mobile Charging on the Go. MIT Enterprise Forum San Diego. One company is rethinking the world of mobile power through rechargeable batteries; in a way you might not expect. See [link] (more

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We go through case studies like how & Magento drove large audiences through great content marketing strategies.

SEM 136

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful.

8th Talk at USC Marshall School: How My Failure at Make It Work can Benefit Geek Squad and Best Buy

Eric Greenspan

In 2010, after my 5th talk, USC Marshall School produced a case study about the customer centricity offered by the company. Failure.

USC 54

Connect: Faster-Than-Expected Growth For Direct-Order Automation

Frank Addante

REVV Connect is growing faster than we expected, with publisher adoption blowing past our goals year-to date. Rubicon Project

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

You can push for guarantees that the client or partner will appoint a minimum number of staff to rolling out your product, you can ask them to spend hard dollars on co-marketing, you can ask for commitments to case studies or reference calls or PR releases. need to give credit for the topic to PR Malloy who Tweeted me this question.

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Top 120 Startup Posts for 2010


Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Berkonomics , November 29, 2010 Rice Alliance IT/Web 2.0 Forum December 9th Lineup - Startup Houston , November 27, 2010 When to step on the gas and go for it? If you think so, please let me know what they are

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Garth will speak about successes in partner development, using case studies from his experience at Klout.

News 25

Facebook’s Biggest Mistake?


View our free mobile  white paper  or read this  case study  to get some ideas on how to make the jump to mobile monetization.

Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth andMichael Boland to share authoritative insights into the top trends, marketevents, companies and case studies that are driving current and future opportunities in interactive and mobile local media. See [link].

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

Here is a YouTube marketing case study they did. It is YouTube marketing at its best. YESTERDAY. That’s the power of video. Relatability.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

This is part of my ongoing series Startup Advice.  Most start-up entrepreneurs have little or no sales experience.  I know I didn’t.  Why Buy Anything?

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

You can read more about the Orabrush case study here. It’s a conference about the community, not as much a business conference.

Successful Medical Device Company Commercialization

SoCal Tech Calendar

This event will present a brief case study for branding, grassroots capitalization, and launching of Tenex Health - Forbes® Magazine's Most Promising medical device company of 2011 - through seed, A, and B round investments totaling $19 million. OCTANe. roundtable discussion will follow. See [link] (more

Moving from Social Media to Social Action

SoCal Tech Calendar

Take Part and Participant Media will present case studies fromtheir successful film campaigns and offline strategies. Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action?

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Well cover best practices, case studies and strategies for success (as well as those to avoid). Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. PRSA LA. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms.

Implementing Lean Software Development

SoCal Tech Calendar

In this full-day seminar we will present three in-depth case studies to show you how it can actually be done, even in todays economic environment. Tuesday, April 14, 2009 -- Implementing Lean Software Development. Several books have been written on the theory of Lean Software Development. See [link] (more


SoCal Tech Calendar

James will be giving on overview of "Green" Perspectives, touching on Key External Drivers, how Going "Green" will enhance stakeholder value, discuss potential pitfalls and share with us a Case Study in Going "Green". Tuesday, September 16, 2008 -- Going "Green": Why should you care? AccessEN. Presented by James C. See [link] (more

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

But the counter case is equally ineffective. Yesterday I wrote a post about top-down versus bottom-up thinking. Let me give you an example.

Early-Stage Valuation

SoCal Tech Calendar

Attendees also put these methods to work with interactive case studies. Tuesday, October 23, 2012 -- The San Diego Tech Coast Angels present Early-Stage Valuation. It will explain three valuation methodologies: the Venture Capital Method, the Scorecard Method and the Risk Factor Summation Method. Email

Weekend Workshop: Entrepreneurial Thinking + UX Design

SoCal Tech Calendar

This two-day workshop is filled with interactive lectures, case studies, and exercises which give participants real takeaways to real business problems. Saturday, October 13, 2012 -- Weekend Workshop: Entrepreneurial Thinking + UX Design. presented by General Assembly + Launchpad LA. See [link].

The Danger of Crocodile Sales

Both Sides of the Table

This is part of my series on Startup Advice. Pretty laid back and non-hierarchic.  I also loved learning all of their sayings. Nobody likes that.


SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., See [link] (more


SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., Tuesday, February 14, 2012 -- CoDev2012: Achieving Higher Open Innovation Returns while Managing Risk, Costs and Uncertainty.


SoCal Tech Calendar

The program features keynote presentations, case studies, panels and deep dive workshops with innovation visionaries and top innovation leaders representing: Clorox, Corning, Pepsico, Avery Dennison, Mars Inc., Monday, February 13, 2012 -- CoDev2012: Achieving Higher Open Innovation Returns while Managing Risk, Costs and Uncertainty.

Generating Revenue from New TV Models

SoCal Tech Calendar

Only tested practical information with compelling case studies about business models that really work. Tuesday, August 25, 2009 -- Generating Revenue from New TV Models. Tech Supper Club. This is the Billion Dollar Question and its time for real answers; no fluff. We are seeking speakers with bonafide tried and true success stories.