Startup Professionals Musings

SEPTEMBER 30, 2023

As a business advisor, I meet many business professionals and aspiring entrepreneurs who are anxious to be their own boss , or have an innovative idea to start or acquire a new business. Also, initiating a startup is quite different from taking over a thriving business, where the focus is on repeatable processes and quarterly profits.

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Startup Professionals Musings

JANUARY 25, 2023

No matter how well your business seems to have worked for you up to this point, you can be certain that it will need to be heavily transformed for tomorrow’s new world-wide economy and no industry sector boundaries. Don’t let your ego or stubbornness drive you to give up too soon on your transformation efforts.

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Startup Professionals Musings

MAY 3, 2023

Start with ‘How are you?’ Another important driver of meaning at work is how the work relates to your career or personal development. Trust is hard because it requires giving up control and being honest with ourselves, and with every team member. Marty Zwilling First published on Inc.com on 04/18/2023

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Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. These start with your brand image, search visibility and process, and extend to the actual sales transaction. Develop a mindset of improvement versus defense. Marty Zwilling First published on Inc.com on 08/13/2023

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Startup Professionals Musings

FEBRUARY 1, 2023

Put away permanently your “suck it up” voice. If you want team member work to change for the better, make that voice shut up. Develop metrics to monitor work intensity. These metrics are also the best way to gauge when your team needs more help, and identifying strong and weak contributors. We’ve all been there.

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Startup Professionals Musings

FEBRUARY 17, 2023

It does require leadership at all levels of the organization to find shared values, set clear expectations, attract and develop talent, accelerate execution of a winning strategy, and generate a feeling of alignment, togetherness, and engagement every day. True cultural change starts when behavioral change begins to take root.

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Startup Professionals Musings

JUNE 21, 2023

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Marty Zwilling First published on Inc.com on 06/06/2023

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