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8 Keys To Improving Your Image And Career Advancement

Startup Professionals Musings

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. The reality is that starting a business, as well is working an existing business, has always required perseverance.

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10 Keys To Winning Your Career And Startup Challenges

Startup Professionals Musings

As a business owner, I myself had to learn to depend on skilled partners, rather than jump in and try to solve every business challenge myself, from fund raising to social media. Follow your own interests and business insights to increase satisfaction and long-term success. Marty Zwilling First published on Inc.com on 1/12/2023

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. Even experienced business owners can’t keep all the requirements for starting or growing a business in their head, so organizing it on paper is critical to making it consistent and complete.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

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6 Keys to Superior Thinking in Business Innovations

Startup Professionals Musings

Start with a real problem, rather than a technology or solution looking for a problem. Use all available search platforms, including Internet search engines, social media, and discussions with experts to find and evaluate these alternatives. Your goal is to end up with a solution that is in total more useful and novel.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Marty Zwilling First published on Inc.com on 1/3/2023.

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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Marty Zwilling First published on Inc.com on 1/25/2023