Remove Acquisition Remove Advertising Remove Santa Barbara Remove SEO
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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Interview with Skyler Lucci, HeyTutor

socalTECH

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. In this industry, customer acquisition costs are super high. If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. Par t of our strategy is unit economics.

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