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Shopzilla Buys Connexity

socalTECH

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

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The Trade Desk Raises $2.5M

socalTECH

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

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Interview with Jeff Green, The Trade Desk

socalTECH

Last week, Ventura-based The Trade Desk (www.thetradedesk.com) announced a $2.5M The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising.