socalTECH

FEBRUARY 18, 2010

in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. In addition to those details, Internet Brands said it is now seeing a monthly average of 50 million total monthly unique visitors to its collection of web sites, with a total of 56.5 million in January. million in January. READ MORE>>.

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

JULY 11, 2011

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale.

Internet Brands 157

Internet Brands eHarmony Sites Pasadena 157

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Financial terms ofthe buy were not announced. READ MORE>>.

Blogging 100

Blogging Advertising Sites Acquisition 100

socalTECH

NOVEMBER 6, 2013

Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company''s division which runs such sites as Investopedia, PriceRunner, Smarter.com, SymptomFind, and CouponMountain.com. READ MORE>>.

Westlake Village 147

Westlake Village Monrovia Advertising Acquisition 147

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

MAY 27, 2011

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply!

Rustic Canyon 157

Rustic Canyon Steamboat Ventures Southern California Advertising 157

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. As part of the acquisition, TweetUp said it will rename Twidroid to Twidroyd, to minimize confusion with products from Lucas Films, which owns the trademark "droid".

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

MAY 9, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has completed its acquisition of Rovion , a provider of rich media advertising. The deal was worth $2.3M in cash, and was originally announced on April 4th. Rovion was a wholly owned subsidiary of DigitalPost Interactive. READ MORE>>.

Advertising 133

Advertising Acquisition Sites Media 133

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal. READ MORE>>.

Media 140

Media Social Network News Advertising 140

socalTECH

OCTOBER 18, 2010

Irvine-based Specific Media , which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Specific Media said BBE serves more then 300 premium brand advertisers, reaching a network of more than 2,400 sites. READ MORE>>.

Media 133

Media Advertising Acquisition Networking 133

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

MAY 30, 2012

According to the company, the three will offer up businesses with "comprehensive consumer acquisition strategies" for acquiring new customers. The deal will link xAd's local advertising network for mobile sites, which will drive usage of Punchcard's loyalty applications.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. That same team founded the popular site Buzznet, which became BuzzMedia and is now known as SpinMedia.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

SEPTEMBER 20, 2010

Internet Brands owns a wide network of online web sites in a number of verticals. Tags: internet brands merger acquisition private equity advertising. Hellman & Friedman was advised by Simpson Thacher & Bartlett LLP. READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. I'd rather invest time investing in social media to drive traffic to our site. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model.

Advertising 99

Advertising CPC PPC Sites 99

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

JULY 30, 2010

Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. Internet Brands--which has been an aggressive acquirer of web sites--also revealed that it acquired six websites in Q2, for a total of $8.6M. Tags: internetbrands internet brands merger acquisition. READ MORE>>.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

NOVEMBER 11, 2010

Dex One said it will continue to manage the Business.com site and support existing customers through an extended transition period. At the time of the acquisition by R.H. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. Dex One--formerly known as R.H. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

SEPTEMBER 30, 2009

Break, which operates a series of web sites focused on content for the young male demographic, said that it had what the company calls its "best revenue month" in the company's history in August, and is expecting revenue growth this year. The firm's recent branded video campaigns include series from Levi's, Castrol, and KFC.

Content 159

Content Advertising Media Web 159

socalTECH

APRIL 29, 2009

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one of the firm's key vertical markets. com, Loan.com, CreditorWeb.com, and BrokerOutpost.com. READ MORE>>.

Internet Brands 113

Internet Brands Advertising Sites Content 113

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 164

Custom Customer Advertising SEM 164