Leads360 Links With Mortgage Software Firm
socalTECH
FEBRUARY 24, 2010
Leads360 said that its software--used to manage sales leads from online channels--will help mortgage lenders using Optimal Blue's software to close the gap between leads and revenue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo.
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