socalTECH

DECEMBER 9, 2008

San Francisco-based investment firm Saints Capital , and Los Angeles-based venture capital firm Rustic Canyon Partners said Tuesday that they have formed a new fund, Saints Rustic Canyon, L.P., the parent firm of the Los Angeles Times before its acquisition by the Tribune Company.

Rustic Canyon 100

Rustic Canyon Southern California Internet Brands Los Angeles 100

socalTECH

AUGUST 4, 2014

Perfect Market--which was headed by Julie Schoenfeld--helped online publishers better monetize their library of content, helping then find long tail content and articles in their library of content and matching those to advertising. Taboola said the buy will help boost the company''s annualized run rate to $250M. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

JULY 2, 2012

According to Sony, the deal, which was signed June 30th, help SCE establish a cloud service and expand its network business. The firm's backers included Benchmark Capital, Intel Capital, Limelight Networks, New Enterprise Associates, Qualcomm Ventures, Rustic Canyon Partners, and TriplePoint Capital.

Rustic Canyon 165

Rustic Canyon Networking Capital Software 165

socalTECH

FEBRUARY 24, 2010

Leads360 said that its software--used to manage sales leads from online channels--will help mortgage lenders using Optimal Blue's software to close the gap between leads and revenue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo.

Rustic Canyon 154

Rustic Canyon Software CIO SaaS 154

socalTECH

JUNE 21, 2012

The reports--from FORTUNE's Dan Primack--said that the firm has already hired bankers to help it with a possible sale. Backers of Gaikai include Benchmark Capital, Intel Capital, Limelight Networks, New Enterprise Associates, Qualcomm Ventures, Rustic Canyon Partners, and TriplePoint Capital. in the company.

Rustic Canyon 124

Rustic Canyon Report Sales Capital 124

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

JUNE 19, 2009

Helping entrepreneurs succeed. Rustic Canyon Partners (www.rusticcanyon.com). Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100