Acquisition Custom Development Patents Product 
Both Sides of the Table
APRIL 15, 2010
plus a large settlement on patent disputes paid from Google) so Bill did well on it. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. I think everybody heard about this acquisition. Zazzle] and c) artisan products [etsy, foodzie].
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. This has been their formula for nearly 15 years.
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