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6 Commercials That Made Dollar Shave Club So Successful

Tech.Co

Whether it be the empire of characters employed by Geico or the Energizer Bunny that keeps going and going and going, finding a way to connect with potential customers through the power of advertising is something every startup hopes for. We are excited to be part of the family.”. Now, the moment you’ve been waiting for!

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Retina.AI Finds $2.5M In Funding

socalTECH

Retina develops customer lifetime value software which companies used to determine how much their customers are worth to them, helping them to optimize their cost-per-acquisition. Retina's customers include Dollar Shave Club. The company's CEO is Michael Greenberg. READ MORE>>.

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Retina Launches AI, Machine Learning Tool For E-commerce Companies

socalTECH

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. According to the company, its new service, Retina Go!

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Interview with Michael Greenberg, Retina

socalTECH

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Realtidbits Acquired By Livefyre

socalTECH

Financial terms of the acquisition were not announced. Realtidbits had social commenting, gallery, pin boarding, forums, and other tools, and counted such customers as Dollar Shave Club, Reuters, Dow Jones, and CW. realtidbits livefyre merger acquisition social commenting software' READ MORE>>.