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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). So it’s about 20%.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Now, Thrive Global is adding a tech tool to its arsenal of cognitive behavioral therapies with the acquisition of the Los Angeles-based startup, Boundless Mind. Terms of the deal were not disclosed, but the stock and cash acquisition will see all nine members of the current Boundless team join Thrive Global.

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MEDU takes in $4M to develop reusable personal protective equipment

TechCrunch LA

That includes bttn , which raised $20 million in Series A funds in June for its medical supply marketplace enabling doctors to get supplies they need faster and at better costs. The funding gives the company fuel to grow as it expands into the U.S. and continues development of its full-body suit. “The

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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. Socaltech has partnered with Sutton Capital Partners with their Recurring Revenue Conference for several yars.

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7 Seed-Stage Funding Sources To Finance Your Startup

Startup Professionals Musings

Asking for early-stage money before you have customers and revenue will likely kill your credibility with real investors. Seed-stage, meanwhil e, is technically that critical period when you need funding to do solution- and business-model development, to prove that your new product or service works, before you try to sell it to customers.

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