When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.
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