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Tsavo Names General Manager For SEO Unit

socalTECH

Schepke has also served at Proceed Interactive, a search and interactive marketing agency, and Terra Firma Marketing, where he was founder. READ MORE>>

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Tags: covario merger acquisition netconcepts. READ MORE>>.

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7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). When a developer publishes an app in the App Store , they’re given the ability to use 100 characters of keywords to try to maximize their search ranking.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. There are two ways to decrease your cost per customer; (i) optimize the amount of money you pour into the top of the funnel and, (ii) increase the rate by which you convert potential customers into actual customers and thus increase the effectiveness of your marketing dollars.

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