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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

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Games Go Social

SoCal Tech Calendar

With all of the major console and PC video game companies in Los Angeles (Electronic Arts, Activision, THQ, Blizzard), it only makes sense to discuss how more and more games are bringing in aspects of social media to enhance game play. See [link] (more).

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. 2012 has been a remarkably interesting year in terms of developments in technology. I think we're going to see a real shakeup in how people view social media. What was the biggest news for you/your firm this year?

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Source13 Gathers the Biggest Names in Mobile

Tech Zulu Event

Christine Lee Chartboost – founders can from Tapulous – game developers. How to cross-promote within their own users and work with other developes to find a solution. She also urges mobile app developers to think about how to respectfully leverage their audiences for mass participation.

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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers.

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5 Keys To Growing What You Have Planted As A Startup

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers.

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5 New Rules For Marketing In This Participation Age

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers.