Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67