Both Sides of the Table
JANUARY 19, 2015
Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.
Startup Professionals Musings
DECEMBER 5, 2021
Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. People are more demanding and have more choices than ever before.
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Startup Professionals Musings
APRIL 4, 2015
Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.
Startup Professionals Musings
FEBRUARY 24, 2019
Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. People are more demanding and have more choices than ever before.
InfoChachkie
JULY 23, 2012
Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products. Just be you.
Startup Professionals Musings
FEBRUARY 25, 2017
Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. People are more demanding and have more choices than ever before.
Startup Professionals Musings
MARCH 16, 2014
Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).
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