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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. entrepreneur startup marketing budget viral marketing business' It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Above all, don’t forget to observe your competition and their social media activity.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Instead of focusing on marketing as an activity… integrate it into (your) products.”.

Marketing 233
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).

SEM 95
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. We like to be able to see the concept.

CTO Coach 359
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Interview with Billy Fried, Kijubi

socalTECH

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. Bill Fried: I'm a serial entrepreneur. The firm is launching itself today at TechCrunch50.

Activity 164
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. business entrepreneur funding marketing budget mission startup' A blog is critical, and essentially free (your cost is creating content). Marty Zwilling.

Marketing 102