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ReachLocal Opens New Offices In Canada, Germany

socalTECH

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209
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Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

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Interview with Robert Blatt, MomentFeed

socalTECH

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. At the same time, those networks have all figured out how to be as helpful and relevant as possible. Instead, we'd tell them, we'll help you leverage them. In 2013, Facebook local pages, Google Pages, and Yelp were not all that active.

Google 127
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Interview with Scott Morrow, Curatemedia

socalTECH

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Social media activities require professional effort and time, so beware the hidden costs. Search engines like Google are still the primary method for finding information on the Internet. No-cost efforts usually have no value.