Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses. The company was called Red Beacon.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. The firm is launching itself today at TechCrunch50. It's been around for the last six years.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

NOVEMBER 27, 2011

Facebook alone has 800 million active members. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Just for fun, I’ve come up with a scoring system based on my own non-scientific survey to help you rate yourself on your level of Internet business acumen.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. So what are some credible marketing and promotion steps you should consider for your startup?

Marketing 102

Marketing Funding Social Media SEM 102