Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Even still – we have only scratched the top end of the funnel actions. And so forth.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Facebook alone has 800 million active members. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Blogs composed of video clips are called “vlogs.” Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95