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MediaTrust Gets $3M

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Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

CPC 162
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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital. READ MORE>>.

Mobile 171
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Interview with Robert Flynn, Aggregage

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Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Robert Flynn: Yes.

Startup 162
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Docstoc's Jason Nazar Talks About DocStore

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Jason is also behind the popular "Startups Uncensored" events in Los Angeles, so we also pinged him on how those events have been going. We've scaled to revenue very quickly, and we're running a really capital efficient business. For those who haven't heard yet, tell us about DocStore and what it is all about?