The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
You must invest in technology. Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. I’ve written about that, too.
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