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VideoAmp Raises $2.2M For Video Advertising Platform

socalTECH

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'

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Surf Air Expands To Santa Barbara

socalTECH

The new flights make Santa Barbara as close to San Francisco as it is to Los Angeles, and could help bolster the area''s high tech companies. There are already a significant number of high tech companies--particularly, in online advertising--in the Santa Barbara region.

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VideoAmp Opens Offices In New York, Chicago, and Detroit

socalTECH

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

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ThisNext Gets New Funding

socalTECH

Los Angeles-based social shopping site ThisNext announced this morning that it has raised a new round of funding, and inked a partnership with online advertising firm Federated Media. Clearstone Venture Partners and Anthem Venture Partners also participated. Amount of the funding was not disclosed. READ MORE>>.

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BUZZMEDIA Further Boosts Sales Team

socalTECH

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. Heimowitz was most recently at Time, Inc., READ MORE>>.

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Current round: $3mm in Series B by betaworks (lead)(largest investor in company), Ron Conway, Danny Rimer, Accelerator Group, Roger Ehrenberg, Howard Lindzon. Company still in beta.

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Will People Ever Be Comfortable Sharing Data Online?

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. These are willing to share data with a variety of companies if there is a perceived beneficial effect to the consumer behind the sharing.