Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I like that.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

OCTOBER 6, 2017

We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. Laurence Sotsky: I started the company about two and a half years ago, with the intent of connecting people to their passions. We got our start in sports, with a ton of mobile applications for sports fans.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

APRIL 1, 2010

We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. How long has the firm been around, and why did you decide to start the company? Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. Call it the Netflix effect. Paying for content. A buyer’s bonus.

Outsource Development 156

Outsource Development Software Review Content Netflix 156