Remove Advertising Remove Application development Remove Content Remove Screening
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Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

Screening 164
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282
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Interview with Hamilton Chan, PaperLinks

socalTECH

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. File sharing?

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

It required content sites to develop totally new content. Everybody and their mothers are coming into my offices proclaiming that their developing the latest iPhone App. Therefore if you want to change just one field of data we had to redraw the entire screen. It was slow. It was hard to use. Or would it?

Brentwood 326