socalTECH
AUGUST 1, 2012
Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.
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Tech Zulu Event
OCTOBER 3, 2012
Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.
socalTECH
AUGUST 26, 2009
Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs a network of digital displays at gas stations, which feature both content and advertising.
Tech Zulu Event
DECEMBER 20, 2012
Their VDNA technology helps protect and manage content rights for works that may be pirated and uploaded illegally by automatically identifying that content, tracking it and taking it down. The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV.
Both Sides of the Table
SEPTEMBER 20, 2010
In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Some of their content is free – much is paid.
Tech Zulu Event
SEPTEMBER 29, 2014
Instead of spending all this time and energy pulling consumers to a destination, lets instead push content out to where people already are based on common interest like fans, community owners and website owners to curate content for their audience. There’s the human element of content curation. Similar to like a Pinterest board.
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