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Interview with Bryan Biniak, Connected Travel

socalTECH

We built a whole, loyalty rewards and points system to incentivize changes, and also helps with behavior management and sustained change. We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

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Interview with Sometrics, Ian Swanson

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. File sharing?

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers. Google would soon follow with their own phones, it was rumored. So Apple has encouraged application developers to set loose building apps. Let’s start with Google’s Android.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. The validation from Salesforce.com helps tremendously.

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It’s Morning in Venture Capital

Both Sides of the Table

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. According to Google data 30% of all restaurant searches now come via mobile devices.