socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

Google 160

Google Social Media Sites Advertising 160

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. Some goes with Google. Why not?

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' Pricing on the new tool was not announced. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much.

Help 133

Help IP Content Google 133

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 1, 2011

Why AltaVista Failed To Become as Successful as Google. Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. Overture became intrigued by Quigo’s AdSonar technology and wanted help targeting ads for their content business.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M The firm is backed by $67.9M

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. If you think about finding legal help, it''s not like you''re buying a t-shirt. What''s LawKick about? READ MORE>>.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday.

OpenX 124

OpenX Tool Advertising Google 124

Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

Help 95

Help Pepperdine Social Media Advertising 95

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

Mobile 138

Mobile Technology Advertising Google 138

Berkonomics

NOVEMBER 19, 2020

I was the original investor and helped to grow GameSpy Industries, attracted to the fledgling company because of its million users each month, even though at the time there was no monetization to the traffic. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

JANUARY 28, 2009

Woodland Hills-based ReachLocal , which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK.

ReachLocal 100

ReachLocal Google Woodland Hills Advertising 100

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 9, 2020

Quantum provides brand management and brand identity services, helping to monitor "minimum advertised price" (MAP), provide brand optimization, and other services. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping. READ MORE>>.

Networking 100

Networking NewEgg Commerce Google 100

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We help them with this. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. — Fat Tail Capital (@FatTailCapital) March 25, 2022.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm said it will tape a small group of partners to help develop, design, distribute, scale, and monetize their mobile games.

Develop 183

Develop Development Google Mobile 183

socalTECH

MAY 13, 2011

ReachLocal helps local businesses place online advertising with Google and other search advertisers. ReachLocal said it received the UKTI Business Innovation Award from UK Trade & Investment, as part of BritWeek. READ MORE>>.

ReachLocal 207

ReachLocal Woodland Hills Advertising Google 207

socalTECH

FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development. Steelhouse provides its software to brands, helping them with retargeting and prospecting campaigns through display, mobile, and social channels. READ MORE>>.

Culver City 100

Culver City Google Advertising Software Development 100

InfoChachkie

JULY 9, 2012

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

Google 133

Google Develop Development Funding 133

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about. Outside of Facebook, Google is the internet. What''s your background and how did you end up at YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about. Outside of Facebook, Google is the internet. What''s your background and how did you end up at YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. Yet they turned-out each and every week of our six-week programs.

Technical Review 157

Technical Review Software Review Startup Coach 157

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JANUARY 7, 2015

SweetLabs says it has over 300 software developers and advertisers using its platform to help drive installs on the PC platform, and that it has a "unique focus" on the 1.5 SweetLabs is venture backed by Bessemer Venture Partners, Google Ventures, and Intel Capital. billion daily active users of Windows. READ MORE>>.

San Diego 100

San Diego Platform Google Advertising 100

InfoChachkie

MAY 19, 2014

Maybe you said Apple or even Google, but I bet Facebook didn''t come to mind. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We want them to be able to use this inline with people making advertising buys. READ MORE>>.

Mobile 249

Mobile Startup Advertising Sites 249

Tech Zulu Event

SEPTEMBER 11, 2012

YouTube claims the new search tools also help users find videos faster as they give hints as one types the search and lets users sort through videos or channels, comments simultaneously as they watching another video. It also allows you to share on Google+, Facebook or text message in the app, as well as to Twitter and email.

Google 69

Google Outsource Development Screening Mobile 69

Startup Professionals Musings

OCTOBER 23, 2022

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 107

Social Media Tool Google Yahoo 107

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Help is everywhere. Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242