Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Startup Professionals Musings

OCTOBER 23, 2022

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 26, 2020

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. What is ProfileTree? Why the name?

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

InfoChachkie

JULY 9, 2012

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. YouTube allows viewers to subscribe to their favorite channels.

Google 133

Google Develop Development Funding 133

socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The ones who did leave were being poached by Google and Amazon, and moving North.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. Finally, Google. Google continues to shape our futures. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. 7 years, 100 companies. That's huge.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We want them to be able to use this inline with people making advertising buys.

Mobile 249

Mobile Startup Advertising Sites 249

InfoChachkie

JUNE 16, 2011

helps brands start conversations with target audiences on Twitter. In social media, the underlying artifact of the ecosystem is that consumers are following people. So who are the people who can help you reach the consumers you want to reach? I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Help is everywhere. Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Google knows it. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

JANUARY 19, 2013

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. Dana White discusses The UFC’s rise to become one of the leading global sports brands through success with social media, community engagement and game-changing steps including connecting pro athletes with fans online.

Social Media 72

Social Media Media Blogging Platform 72

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 Power to harness the social data revolution. 2 million equity round.

Equity 65

Equity Social Media Google Tool 65

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Google Ad Sense was just getting going.

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

FEBRUARY 1, 2019

Here are some key recommendations for building your branding plan: Find out who your customers are through social media. Now you can get direct contact and real insights by testing innovative messages through social media even before you rollout the product, and can tune both your message and the product.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners , SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients. The firm previously raised $2.5

Funding 71

Funding Journal Social Media Startup 71

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. There is a reason that companies like Google and Apple are notoriously tight-lipped when it comes to communicating their product strategy and roadmap.

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 100

Social Media Advertising Social Network Userplane 100

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 17, 2016

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 53

Social Media Tool Anthem Google 53

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. How to record a podcast. iHeartRadio.

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

SoCal Delicious

JANUARY 15, 2010

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism. Also, it’s too dumb to follow chained redirects, by the way.

Social Media 41

Social Media Develop Development Media 41

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Search engines like Google are still the primary method for finding information on the Internet. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

MAY 4, 2010

Palm is a maker of mobile computing devices, including the Pixi and Pixi Plus; HP: “Our intent is to double down on WebOS”; helps HP compete in mobile computing with Apple, RIM, Google, and MSFT. But Google’s investment seems to be focused on supporting a payment platform that can support the Android ecosystem.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. And when I say goals, I don’t mean “increase revenue” – literally everyone has that goal, and it won’t help you. Even social media needs some cash to run properly.

PPC 40

PPC Marketing Social Media Startup 40

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. If the user shares the add on social media, they earn an extra $.25. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

OCTOBER 3, 2012

Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. A good friend of mine was features on the front cover of the LA Times business section with a glowing article.

Venture Capital 291

Venture Capital Press News Startup 291

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Social Media. Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61