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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Help a Reporter Out (HARO). Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. The best place to find forums is Google. Or post different results you’ve helped people achieve.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164
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Product Manager Entrepreneur Mark Geller

SoCal CTO

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.

Product 150
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TZ Startup Hot Seat | Joey Flores CEO of Earbits

Tech Zulu Event

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. You can sell CDs, downloads, ringtones, t-shirts, stickers, and more.

Startup 80
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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

You consider helping others to guide a large part of what you do: you think it is important to take care of the people around you. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

You consider helping others to guide a large part of what you do: you think it is important to take care of the people around you. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.