Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. Call it the Netflix effect. An investor’s early question.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

socalTECH

OCTOBER 6, 2017

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Previous to this, I ran a custom, mobile application development shop. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

MAY 23, 2012

Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. There is no sector of the economy that isn’t being transformed by the online community that is now voraciously consuming media, applications, communications and buying global products.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

APRIL 1, 2010

We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. That's a reality for the app developer, which is they need tools to run, promote, and track their own in-app purchases.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100