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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game.

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Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor. READ MORE>>.

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PaeDae Debuts System To Help Mobile App Developers Find New Users

socalTECH

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. READ MORE>>.

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Next Generation LBS

SoCal Tech Calendar

Location-based services are ubiquitous. Consumer appetite for innovative services, beyond maps, that maintain their daily relevance continues to rise. Free maps, smartphones, tablets, mobile advertising, evolving business models, and app stores have paved the way for a new breed of application developers to thrive.

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Why recurring revenues increase your company’s value

Berkonomics

Have you noticed how many web apps and content have turned into subscription services during the last several years? Application developers once considered their products as licensed in what would closely be allied to a single sale. The massive shift in revenue models in recent years. Call it the Netflix effect.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Previous to this, I ran a custom, mobile application development shop. For them to use us, it's a fraction of that to subscribe to our service. How did you get into this?

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Interview with Jed Simon, FastPay

socalTECH

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. On one hand, you've got publishers, on the other, advertisers.