Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. Enter Burstly.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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Berkonomics
NOVEMBER 27, 2019
Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Paying for content.
Both Sides of the Table
MAY 23, 2012
Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. If you want to understand the details of why this is, I covered it in detail in this post, Understanding Changes in the Software Industry.
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