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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Sometimes I make a blog entry. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. Pay Per Click advertising. Blogs and Forums. Help a Reporter Out (HARO).

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. When I first started blogging Digg was still at its peak. So What is This Underbelly of Which You Speak?

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