Remove Advertising Remove Book Remove Customer Remove Satisfaction
article thumbnail

8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

Customer 123
article thumbnail

9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Measure customer response and action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Keys To Delivering Exceptional Customer Experiences

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

article thumbnail

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100
article thumbnail

8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

article thumbnail

Customer Experience Controls Business Growth Today

Startup Professionals Musings

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Customer upsell, selling more to existing customers.

article thumbnail

8 Keys To Creating A Memorable Customer Experience

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. Gregg Lederman, in his recent book, “ ENGAGED!: Keep your team happy to create engaged customers.

Customer 106