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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Don’t forget the metrics and analytics. You can’t manage what you don’t measure.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? Efficiency?

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