Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

SEPTEMBER 22, 2023

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JANUARY 8, 2021

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Don’t forget the metrics and analytics. You can’t manage what you don’t measure.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Common Name – As Cialdini, et al note in Yes! Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JUNE 21, 2013

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in their book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.

Customer 92

Customer Custom Startup Services 92

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of Your revenue is the $75 million you got paid in booking fees. The advertiser who bought the ads might pay the ad network in 60 days.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

APRIL 15, 2016

The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. I love the book The Great Gatsby. To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand.

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

JUNE 1, 2011

We grab large data sets of different things, such as movies, cars, books, or people, and then our interface adds what I call the opinion layer to that. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. We actually source that data from Freebase and Factual.

Startup 195

Startup Platform Sites Java 195

Tech Zulu Event

APRIL 23, 2013

No summary of what we did, no easy way for me to recommend my trainer to my friends, and no way for me to easily book the next appointment. Andy, a trainer, uses amSTATZ to book appointments, handle payments and message with multiple clients. Advertising revenue is generated from each site visitor, paid or otherwise.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. I always push companies to hire “an operationally focused CFO” during this phase because in order to systematize you need somebody who brings economic rigor to decision making.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

NOVEMBER 12, 2008

For books, mortgages, or digital cameras, you can go somewhere and put in a detailed search criteria, and find a detailed solution. it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

MARCH 1, 2010

That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. to buy my eBook”.

Google 68

Google eBook JavaScript Mahalo 68

Tech Zulu Event

MAY 9, 2014

They’ve captured their market quickly by being the first providers of affordable luxury bookings with a business model to fill in a large amount of unused travel inventory. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

MARCH 25, 2016

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The video industry will be disrupted just as books, newspapers and music before it.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

APRIL 15, 2019

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Firing randomly to see what sticks doesn’t work. For good content, less is more.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

MAY 1, 2012

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters.

Customer 89

Customer Custom Organization Summary 89