Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

JANUARY 8, 2021

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. entrepreneur marketing paid media social media startup zero'

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 15, 2019

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Only then can you determine your ROI.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Common Name – As Cialdini, et al note in Yes! Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

JUNE 15, 2016

Too many entrepreneurs still believe that “if we build it, they will come.” Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. The video industry will be disrupted just as books, newspapers and music before it. Our societal behavior is now to look up things we want to book or purchase at the point & time of need.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

JUNE 21, 2013

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Marty Zwilling First published on Young Entrepreneur on 06/13/2013.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important. Marty Zwilling.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For example, if your world is printers, your blogging messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 17, 2010

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters.

Organization 89

Organization Customer Custom Summary 89

socalTECH

JUNE 1, 2011

Clark Benson: I'm a serial entrepreneur, and have had one prior Internet exit. We grab large data sets of different things, such as movies, cars, books, or people, and then our interface adds what I call the opinion layer to that. What's the story behind Ranker? It actually closed on New Year's Day, 2007.

Startup 195

Startup Platform Sites Java 195

Tech Zulu Event

APRIL 23, 2013

No summary of what we did, no easy way for me to recommend my trainer to my friends, and no way for me to easily book the next appointment. Sergey’s diverse experience as an entrepreneur, technology consultant and software executive qualifies him to lead amSTATZ’s technology development. We just found this hole in the fitness industry.

Social Network 92

Social Network Networking Training Summary 92

Startup Professionals Musings

FEBRUARY 22, 2011

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters.

Startup 93

Startup Organization Customer Custom 93

Startup Professionals Musings

MAY 1, 2012

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters.

Customer 89

Customer Custom Organization Summary 89

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? How much ad revenue does TripAdvisor make?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

MAY 9, 2014

After the event, we caught up, Parker Thompson , Entrepreneur-in-Residence (EIR) charged with leading Batch 8. They’ve captured their market quickly by being the first providers of affordable luxury bookings with a business model to fill in a large amount of unused travel inventory. First, A Look Inside 500 Startups.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

NOVEMBER 12, 2008

Personally, I've been an entrepreneur for 15 years, running companies with P and L responsibility for divisions, and watched with frustration as the Internet has grown up around us. For books, mortgages, or digital cameras, you can go somewhere and put in a detailed search criteria, and find a detailed solution.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100