Advertising Buzzfeed Marketing Screening 
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !
Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.
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