Tech Zulu Event

DECEMBER 20, 2012

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

Screening 82

Screening Content Mobile Netflix 82

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Custom 82

InfoChachkie

MAY 19, 2014

Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. But Why Now?

Company 200

Company Companies Mobile Advertising 200

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. See [link] (more)

Mobile 100

Mobile Screening Web Conference 100

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. Online content isn’t a small market, nor is it going away anytime soon.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Startup Professionals Musings

JUNE 12, 2021

That means total handling of the calendar, scheduling appointments, taking calls, logging messages, screening e-mail and doing other duties with some sense of priority and problem-solving. Good organizational skills. A personal assistant must be highly organized and detail-oriented.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

Tech.Co

SEPTEMBER 28, 2017

The popularity of video in marketing has risen in recent years. At any rate, companies would be smart to take full advantage of this marketing trend. At any rate, companies would be smart to take full advantage of this marketing trend. No one ever opens up their Facebook app so that they can see some good marketing.

Social Media 100

Social Media Media Tips Screening 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

APRIL 15, 2012

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. One for each of the main Hero Screens you have in your application. Sally sees the login screen, prompting her to fill in her email address & password.

Marketing 84

Marketing Screening Social Network Startup 84

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. Search Marketing. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

FEBRUARY 12, 2010

San Diego-based OpenCandy , which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. Tags: divx advertising software download techsmith opencandy. READ MORE>>.

San Diego 133

San Diego Screening Advertising Software 133

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

JUNE 23, 2021

How do you reinvent your startup-focused on in-person, grass roots marketing-in the face of a global pandemic? We have the data where those universities are, we have the human resources and curated marketing labor. No different than Uber has drivers, Field Day has marketers. Marketing budgets are thawing out and opening up.

Marketing 113

Marketing Los Angeles Zag Startup 113

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. How is the company funded?

Content 189

Content Screening Mobile Custom 189

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Why did you decide to tackle this market? What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

Tech Zulu Event

APRIL 15, 2012

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. One for each of the main Hero Screens you have in your application. Sally sees the login screen, prompting her to fill in her email address & password.

Marketing 53

Marketing Screening Social Network Email 53

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? “GumGum’s always been ahead of its time in what we’ve introduced to the market. ” Online advertising is changing. GumGum’s goal is to continue educating the market and selling the product – they’re expecting 400% growth next year. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

SEPTEMBER 10, 2010

Brands took out advertisements espousing their “AOL Keyword.&#. We could update small portions of the screen rather than an entire refresh. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change. Market forces win. Watch the market rally around Android. You’re on AOL.

Web 300

Web HTML SMTP Google 300

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

MAY 9, 2013

Their creative marketing and fundraising techniques included posting detailed business plans , an indie concert held in Madrid called CosmoNauts, a flashmob, video diaries of the process and they posted a pdf of the script online for remix. There will be a smattering of special screenings worldwide. It doesn’t end there.

Screening 111

Screening Media Content Startup 111

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising. All inclusive.

Social Media 106

Social Media Startup Screening Advertising 106

Both Sides of the Table

OCTOBER 19, 2010

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. and Excite in particular as well as all of the Internet companies with grandiose stock market valuations.

Content 386

Content Google Media Hulu 386

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. This narrative has been confirmed to me by several senior studio executives.

Hulu 292

Hulu Technical Review Content Advertising 292

Tech Zulu Event

DECEMBER 6, 2013

” CHANGING THE FACE OF AUTOMOTIVE MARKETING. 2) “The second piece is the transformation of marketing thanks to the digital media companies. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). Immediately yellow flags are raised.

Advertising 97

Advertising Startup Marketing Mobile 97

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. I’ll wait.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

FEBRUARY 2, 2016

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Typography is used to convey messages and reinforce values while color is used for branding and marketing. Inputs and forms going full screen.

Web Design 40

Web Design Design Web Technical Review 40

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Filling The Screen. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190