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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

My fund – at $200 million – is the largest in Southern California. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. There are no $600 million funds in Los Angeles. LA investors are more pragmatic.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.

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