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CityGrid Buys Pay-Per-Phone Advertising Technology Firm

socalTECH

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed. READ MORE>>.

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Citysearch Nabs Gorilla Nation's Louvion

socalTECH

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

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OpenX Names Idealab's McPherson As Chief Legal Officer

socalTECH

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. After that you could tell that Greg was really “all in” on the LA technology community. He walked me through both the logic and the math. So I started introducing him to portfolio companies.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I’m just not sure you can build a great technology firm outside of Bay Area.&#. In Silicon Valley you have mega venture capital funds who have a history of giving $20 million to early-stage technology companies hoping to swing for the fences and become the next Google, Facebook or Twitter. You just don’t. Get over it.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). Well, that technology came from an L.A.