class-readers Advertising Related Topics 
Berkonomics
AUGUST 2, 2018
There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. So, here comes the lesson and your challenge…. The five major niches.
Berkonomics
JULY 19, 2011
New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Email readers, continue here.] Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia.
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Both Sides of the Table
JANUARY 14, 2014
In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. The reduction in screen size has made the economic model of Internet advertising totally inefficient. PHONE CALLS. Enter phone calls. We love to streamline and text people. But let me start with some data.
socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It's really bringing in more and more world class celebrities, and let them talk to their friends in a new and unique manner, and generate revenue for them. Finally, what are the next steps for the company?
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. On opposite pages were two ads for two very large companies. How does that happen?
Both Sides of the Table
MAY 7, 2011
Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). He is responsible for bringing in revenue from advertising and their careers offering. Lesson: Joel had been building a community of readers since 2001. But if you like the notes check him out on Twitter or his website.
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