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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Company plans to use the capital to build out sales and marketing and r&d. -a Incubated by Clearstone Ventures in 2008. Spread through word-of-mouth as the company has no sales team, all engineers. -Offers virality optimization tools and A/B testing inside Facebook. a fbFund winner. Competitors: Omniture , Webtrends.

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