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Rubicon Project Surges In IPO

socalTECH

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 The IPO is a huge win for backers Clearstone Ventures, News Corp., and Mayfield.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Incubated by Clearstone Ventures in 2008. Current round: $4.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. The company hopes to prepare advertisers for varying screen sizes. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur.

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