socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140