Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware
Frank Addante
AUGUST 22, 2013
Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.
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