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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Ad.ly, Diversifying From Twitter, Looks To Facebook

socalTECH

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286
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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Stay Tuned.

Startup 248
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TechZulu Live from StartupDemo

Tech Zulu Event

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. For those of you who may not know about StartupDemo, it is an event that TechZulu and Schmoozd have partnered up to bring you some of the hottest startups around.

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StartupDemo Was a Huge Success!

Tech Zulu Event

TechZulu captured the entire VC/Angle panel and we also had a chance to interview every StartupDemo startup company that participated. Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. However, you know we always bring a little something back just in case.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. And better yet, the company has a product that will turn the stream into a lake. What does that mean?

Platform 307